Hello! And a warm welcome from Mimi Shotland Fix
My thirty-year baking career began from my licensed home kitchen. After two years I opened a small neighborhood shop and then eventually moved into a larger bakery and cafe. I never went to culinary school (but I did read cookbooks cover-to-cover!) and learned as I went along.
Afterwards, I worked in the corporate food world of R&D and created BakingFix, a culinary and business consulting firm. When I became interested in a wider look at food issues, I returned to school for an MA in Food Studies.
After many years of professional baking I'm now back in my home kitchen combining all I've learned. My book Start & Run a Home-Based Food Business is the only comprehensive step-by-step guide that can turn anyone into a food entrepreneur. Home Baking for Profit: Over 100 Best-Selling Recipes is for anyone who bakes and sells or simply wants to learn tips and tricks from a professional. The (Faux) Pastry Chef: How I Found My Baking Fix is the story of how I shifted my career path and eventually wrote these books.
About The Fix
Posts for The Fix include recipes and information about baking, fun ideas for Kids in the Kitchen, and advice for home bakers interested in the business side of baking. If you have questions or ideas to share, please contact me.
About our test kitchen and consulting services
We offer focused assistance through BakingFix, a culinary and business consulting firm. Contact us if you need recipe development, troubleshooting, product and/or marketing recommendations, business advice or copywriting services. Also read about our test kitchen.
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In the Hudson Valley, we teach a series of classes on how to start and maintain a profitable home-based food business. We also offer hands-on baking classes. These are held through the local community colleges and adult education programs. Information on upcoming classes will be listed in The Fix on the Classes page. For more information, or if you're in need of individual consultation, please contact me.